• Manage and execute outbound campaign to source and nurture advocates of SMB Advertising

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• Analyse a database of prospective SMB advertisers across the EMEA region to identify leads

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• Describe and demonstrate the value and benefits of participation in the advocacy program

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• Manage a portfolio of advocates, with responsibility for their active involvement in the program

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• Establish and maintain a close relationship with the business owner or a senior executive of the advocate business 

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• Champion and produce success stories for the advocates who have had success in growing their business by using Facebook products

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• Create a pipeline of advocate testimonials and case studies for marketing purposes

• Manage logistics for marketing events (advocate travel, visas, accommodation, etc.)

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• Provide consultative advice to advocates to help them grow their businesses across multiple channels 

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• Provide product and tool support to improve clients’ experience 

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• Provide product insights and feedback from advocates